Smyth Jeweler Ad
This advertisement is located in a billboard in Canton. It shows two Baltimore icons, the Utz potato chip girl and the Natty Boe. This appeals to the Baltimore audience very well. The billboard is located in the heart of Baltimore and can be seen off interstate 95. I think the idea is genius! The advertisement is black and white and allows for the jeweler’s name to be the only thing in color. The designer used a bright yellow font to make the jeweler’s name stand out and be most visible.
L'Oreal Ad
This advertisement was found in Good Housekeeping Magazine. The alignment and spacing for this advertisement is very well done. The name of the product is stretched across the top of the page so it is the first thing the viewer reads. The remaining text is right aligned. The fine print explains to the reader to visit their website for more information. This is a great idea so the advertisement does not bombard the reader with too much text.
I love the simplicity of the Smyth Jewelers advertisement. It caters well to a specific audience (not being from Baltimore I only recognize the UTZ logo). I think it is notable because it’s printed in black and white and I agree that the yellow pops. Thus making the most important information—the advertiser’s name—prominent.
ReplyDelete