Way too much text for this publication. This advertisement was found in Housekeeping Magazine. Most magazine readers would not have the patience to read this advertisement in it’s entirety. It looks like a brochure rather then an ad, especially with the chart on the left. There is a lot of negative space. The actual size of the pill is shown in the middle of the page . There is a ton of negative space surrounding the pill, which takes up half the page!
Vera Wng Princess Perfume
This advertisement was found online at cosmopolitan,com. The font type that spells out “Princess Born to Rule” is difficult to read with that background. Also the color of the text makes the font even more difficult to read. I like the idea of the ad, I would just change the type face and make it more legible.
I also do not care for the Mega Red advertisement. The brand name Mega Red is barely visible! They should have used a big picture of a heart with a picture of the Pill in the middle! There is nothing that visually strikes my eye and this ad sure could use a little white space!
ReplyDeleteI do agree that the MegaRed spread has too much text and that no one will take the time to read it. On the plus side, there is good use of a grid structure. I feel that the target audience is people who are trying to maintain a healthy lifestyle. If this advertisement was in health magazine someone would be more likely to read it to get a better understanding.
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