C.R.A.P

This advertisement for Almay was found in People Magazine. This ad shows a whole lot of C.R.A.P. First, the running footer at the bottom of the ad shows contrast. The footer has a winter green box with bold text inside. This allows for the word Almay to stand out on the page against all other elements. There is a small amount of repetition in the ad, but it’s there. There are three tall makeup products on the left standing up-right. Everything is aligned under the quote at the top of the page. Overall the ad uses center alignment, but the text above the eye shadows is aligned to the left to help create proximity. Images are grouped together that are related, but things are not spread out all over the page randomly. The negative space is used effectively.