Black and white fragrance advertisements are really popular right now. The the splash of princess pink in the Lancome ad works nicely with the black and white. The color was pulled from the liquid in the perfume bottle and the girl's dress is a tint of that same hue. The colors definitely convey the glamorous style of the advertisement.
This advertisement was found in Style Magazine and has entirely way too much yellow (bright colors). I also think that having the text "When life gives you lemons.." in white is not a great idea against the yellow because it makes it difficult to read. This idea is very clever, but the color in this ad is it's down-fall.
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