Susan G. Komen has come up with a very cleaver branding logo. The pink ribbon will forever depict breast cancer awareness: finding a cure. See below:
This advertisement/logo is universally known. The pink ribbon can be found in several other advertisements.
I have also found that several companies have partnered up with Susan G. Komen. Recently, I purchased tennis balls with the pink ribbon designed on each ball. Although these tennis balls were more expensive then the plain Wilson tennis balls, part of the proceeds went to the Susan G. Komen breast cancer foundation so I was more inclined to purchase them. The Race for the Cure is another way this organization campaigns to raise funds and advertise itself.
I've never seen these ads for Breast Cancer awareness. These are very creative and versatile. The brand obviously uses the same colors but reverses them in so many different ways it makes each design look completely different.
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